In 2015, an American technology company ventured into the wearable market with a cutting-edge chipset. Collaborating with several watch brands, they aimed to introduce a range of innovative smartwatches to the market, including a high-end luxury model, that could rival competitors like Apple.
The American company initially partnered with a Chinese contract manufacturer, but from the outset, the partnership faced numerous design and manufacturing challenges. Despite a robust supply chain and substantial investment in jigs and fixtures, the project was floundering.